Greed in the Garden is a perfect example of the power of one, the effectiveness of grassroots fundraising. In this case, it’s what happens when writers reach out and offer a hand to other writers.
The whole thing started when I told my friends the Rough Writers about the 7 Sins in 60 Minutes activities going on in New York—there was the Pride Cocktail Party, the performances of the play at HERE. The Rough Writers are an organization of writers on the foggy, windy Central Coast of California. Needless to say, it was going to be kind of tough for them to get to the 7 Sins events in NYC.
Then I ran into Sherri Bell and her husband John Bell while hiking along Moonstone Beach in Cambria. She mentioned how bummed everyone was that they couldn’t make it to New York. Everyone wanted to be supportive, she said….but how? “Hey, maybe we can do a party out here,” Sherri said. “Maybe we can do it at our place?” And in 60 seconds, Greed in the Garden was born.
From the very beginning, it was intended to be a homegrown affair—just like Sherri and John’s garden, which is absolutely exquisite. They do all the work themselves. Plus we settled on homemade food. No caterer. Just hors d’oeuvres and desserts we could make at home. Fortunately some of the Rough Writers are fabulous cooks—and readily volunteered. Sherri also volunteered the services of houseguests she was expecting from Oregon and her neighbors from across the street. What struck me throughout the event was a spirit of fun and generosity—everyone seemed to be in great moods, I think, because the party was created communally. There was nothing stuffy or formal—it was homemade, but still fabulous.
The setting couldn’t have been more spectacular. The Bells’ garden is just a few steps off Moonstone Beach in Cambria. The town is a few miles south of San Simeon, home of Hearst Castle, and is considered by some to be the gateway to Big Sur, which is another hour or so up the coast. It’s often foggy, with a light ocean breeze, and the temperature is usually in the 60s or 70s in the summer—even though right over the mountain in Paso Robles the temperature is in triple digits.
Little garden nooks along the flagstone and river-rock paths held tables of beverages, tables for food, benches, fountains, stone sculptures. The flowers were all spectacular—Cambria gardens tend to be very natural, very wildflowery looking, not sculptured or formal. This one had matilija poppies, which are native to California and look like wonderful inside-out cupcake wrappers with pompoms for centers. Plus there were sweet-smelling allysum, deep-blue lobellia, cosmos, hollyhocks, bamboo, lots of heathery things and lavender.

The food was abundant—made by Sherri, her houseguests, her neighbors (she put them all to work), and other Rough Writers including Barbara Snyder, Tom Harrington, Linda Parr, Robbin Miller. The wine, donated by Eberle Winery, was flowing. And flowing.Alice McGonigle, principle flute player for the San Luis Obispo Symphony, provided live music. There were door prizes and the grand prize—a VIP Tour for six of the Eberle Wine Caves, complete with wine and artisanal cheese tasting, donated by the winery.
But best of all, it was a grassroots effort. It had elements of elegance and elements of total informality. It was no stress, and just fun.
As arts budgets shrink, maybe this is what the future of arts fundraising will be like. If so, the good news is: When friends get together to raise money for the creative projects of others, there’s really no better feeling.
– Paula Cizmar (Playwright, “Greed”)